The MSc in Marketing & Communication with an International Orientation (PRIMA) is offered by the Athens University of Economics & Business, one of the leading business schools in Greece with a strong international reputation.
The program combines academic excellence with practical application, emphasizing digital marketing, strategic thinking, international business perspectives, industry engagement, and real-world projects.
Graduates develop analytical and data-driven decision-making skills while gaining a strong foundation for careers in the global marketing and communication industry.
The curriculum consists of 8 Core Courses, 4 Elective Courses, and a Master Thesis.
• Core Courses: 5.5 ECTS each
• Elective Courses: 4 ECTS each
• Master Thesis: 30 ECTS
• Total Program Credits: 90 ECTS
• All Courses are taught in English
Teaching Hours per Course: 27
| Course | ECTS |
|---|---|
| International Marketing | 5.5 |
| Consumer Behavior across Cultures | 5.5 |
| Marketing Research | 5.5 |
| Digital Marketing I | 5.5 |
| Advertising & Communication | 5.5 |
| Business Strategy | 5.5 |
| Entrepreneurship & Innovation | 5.5 |
| Digital Marketing II | 5.5 |
Students select 2 elective courses per semester.
| Course | ECTS |
|---|---|
| B2B Marketing | 4 |
| Brand Management | 4 |
| Corporate Responsibility & Sustainability | 4 |
| Customer Journey & Experience | 4 |
| Fashion & Luxury Marketing | 4 |
| Negotiations | 4 |
| Sales Management | 4 |
| Sales Promotion | 4 |
The Master Thesis is an original research project of approximately 15,000 words within the fields of Marketing and Communication.
Students select their topic in consultation with faculty members and are guided throughout the process by an assigned academic supervisor.
